Google and Apple are competing with one another to become the platform upon which new mobile applications will be built.
Apple’s software and hardware integrated i-Phone put them at a significant advantage, but Google has introduced a new tactic that could turn the tables. The company has plans to give software away free of cost to product makers, operating on the same strategy that Microsoft employed in the 90’s to catapult themselves ahead of Apple.
Over the weekend, Google announced that its game plan has changed once again and that they would be releasing a Google hardware and software integrated mobile product. The phone has reportedly in the final stages of development. The Android-based phone has already been distributed among google employees in the expectation that they will provide feed back before the phone hits the mass market.
Many operational fundamentals have yet to reveal themselves, such a how this affects Google’s hardware partnerships, whether Google will sell the phone and what carrier the device will use.
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