A Tall Order
If every client could be like Walter Thompson, life would be a whole lot easier.
Thompson, President, The GenerX Corporation, is the developer of Touchstone on
Last summer, Creative Bube Tube President Jenny Munford, along with Managing Director Natalie Thomas, worked on parts of Touchstone’s media campaign. Impressed with their work and ideas, Thompson has called on the two women once again. This time, to take over his entire campaign.
“Knowing that Walter was happy with our work means so much,” said Munford. “It’s great to work with someone who believes in you, your ideas, and what you are trying to accomplish. And likewise, I believe in Walter. I believe so much in his Touchstone project.”
Creative Bube Tube will be shooting a commercial for Touchstone later this spring. They will also do the entire media buy, and even event planning. Throughout the summer, weekend events will be held at Touchstone, to bring people closer to the amazing property.
“The best parts of this summer campaign are the weekend events,” said Thomas. “Who doesn’t want to spend a weekend in the Muskokas during a beautiful
And Thomas says Walter makes coming up with event ideas easy.
“When a good idea pops in to our heads, we just throw it out there,” said Thomas. “Walter appreciates a good idea, and his feedback is always positive.”
As Munford gears up her team for another Touchstone campaign, she can’t help but marvel at this tall order.
“Touchstone is one of our biggest projects all year,” said Munford. “But it’s also one of our favourites. We feel very close to this project, and its success is our success.”
