Mississauga, Ont. 4/7/2007 12:21:42 AM
News / Business

Life In The Fast Lane

Creative Bube Tube Soars With JetSet

 

 

Life in the Fast Lane

 

Mississauga, Ontario04/06/07

 

Tom Cruise thrilled viewers in Top Gun.  Harrison Ford saved the day in Air Force One. Leonardo DiCaprio earned rave reviews in The Aviator. And Creative Bube Tube is making their mark, shooting the newest JetSet video.

 

JetSet Inc. is in the aircraft sales, charter, training and management business. They specialize in the VLJ, or the Very Light Jet. But JetSet does not simply sell jets to the extremely wealthy. They offer a shared ownership program, which allows people to own their own jet, at a fraction of the cost. JetSet allows consumers to reap the benefits of owning their own private jet, while only purchasing as much aircraft use as they require.

 

Creative Bube Tube President Jenny Munford has been working with JetSet for months, honing the perfect script for JetSet’s first-ever corporate film. The video shoot will take place at the end of April.

 

“We are so excited that this is happening,” Munford said. “This video is going to be very cutting-edge and very fun to shoot. We’ll have our cameras set up in the hanger, on the runway. Even in the planes! The shot list for this shoot is intense, but we’re ready for it.”

 

Creative Bube Tube Managing Director Natalie Thomas has played an influential role in the pre-production of this video.

 

“This is not just another corporate video,” Thomas said. “This video is sexy, glamourous, very polished- not to mention creative. We’re excited to see people’s reactions to this video.”

 

JetSet has also hired the team at Creative Bube Tube to do some marketing event planning. This will be highlighted by The Luxurious Lives of Jetsetters, an event being held on May 31st. While all of the details are yet to be released, The Luxurious Lives of Jetsetters will feature JetSet and its products, as well as other luxury product fractional ownership programs, such as Touchstone on Lake Muskoka. The event will affirm the fact that high-class fractional ownership is becoming a lifestyle for many North Americans.

 

“You hear it time and again,” said Munford. “You don’t use a vacation home, or a jet, 52 weeks a year. So why pay to own them for 52 weeks a year? Shared ownership programs just make sense.”

 

Creative Bube Tube’s summer calendar continues to fill up at high speed. And with a client like JetSet onboard for a substantial summer campaign, one thing’s for sure: the team at Creative Bube Tube will continue to live life in the fast lane. Pun intended.