December has been a rough month for auto dealerships. This has been a rough time for those who are struggling to stay in business. Metro Detroit has seen the collapse of two major newspapers including the Ann Arbor News and the Oakland Press. As these production facilities sit vacant many advertisers are now turning towards the web to get their messages out to the public. In the world of Web 2.0 this is becoming a common practice. The results are spectacular.
Kawasaki ATV parts dealer, Powers Motor Sports, has recently seen the light and has offered its tremendous services on the web. For smart OEM and ATV parts dealers like Powers Motor Sports - the choice is obvious. Now they are able to offer their entire parts line on the Internet. The good news is that the store never closes and they can promote their company into hot markets.
“A lot of parts dealers miss the boat when they promote their company on the web. They will often miss hot markets and cities where the Google searches are the most active. The best scenario is to push the company and brands into these highly searched market places. This takes a little more talent than standard search engine optimization. Web 2.0 is the secret ingredient to making this happen.” says Ted Cantu who runs a highly visible search engine company Customer Connect.
Tools like Facebook and Twitter are only the beginning when it comes to promoting a brand online. When it comes to speed and getting the word out many companies are relying on online press releases, articles and blog configurations to support a web presence. “Just getting a web site out there is not enough anymore. If you want to establish a brand then you need to address more than that on the Internet. This stuff really works” says Cantu.
The potential to take a no name brand to the front of the search engines can happen in some cases in just a few hours. Depending on what it is you want to promote. You can take this type of online promotion to any city or state. The key is knowing what you want from your market and from your business. Web 2.0 and the new face of Internet marketing is constantly changing and that is a welcome relief for many merchants.
