December 2009 has brought a lot of changes to the way companies advertise and get the message out. This has been a very rough month for auto dealerships who are looking for new ways to get the word out. In Michigan alone there has been a collapse of three major news outlets including, The Ann Arbor News, Phenomenews and The Oakland Press. The Detroit News and Detroit Free Press have merged years ago to save themselves and Yellow Book advertisers have been leaving in droves. Companies are looking for new ways to get their goods and services out to the public. The Internet leaves that doorway open to new and exciting possibilities.
“Twitter and Facebook are just the beginning. We have seen clients throw their Yellow Book contracts through the paper shredder. This is truly an amazing time. Instead of getting an ad out there and playing the waiting game many clients come to us and get their advertising messages blasted out there in just a few hours. The results are mind blowing. We have seen campaigns go live in just a few minutes in some cases” says Ted Cantu, the lead strategist behind Customer Connect and Hot Metro Finds.
Kawasaki ATV – OEM parts dealer, Powers Motor Sports has seen the power of this new form of advertising. They have placed their entire Kawasaki and Yamaha ATV parts catalogue on the Internet to better service their clients. This has allowed them to automate their communication with their clients and fully answer any questions they may have about their products before buying them.
“We have seen amazing support for the companies who strengthen their campaigns with Web 2.0. The overall effects of this new type of web site integration truly helps support an online presence” says Ted Cantu. The numbers behind this type of advertising are noteworthy. Cantu has been able to help pull up a brand to the top searches of Google in just a matter of hours.
“The most radical jumps in web presence are always the most exciting. We have jumped forward over 15 million online searches and results. This is a very powerful way to do online marketing. The strength of using social media and online marketing is incredible.” Says Cantu.
Cantu has included Powers Edge on an innovative site called, HotMetroFinds.com. This site serves as a Yellow Pages only with video. The site showcases interesting businesses in Michigan and Metro Detroit with viral web video. Using new techniques and innovative technologies is what is keeping great Michigan based companies alive in the marketplace.
