US Nonwovens Demand to Reach $6.3 Billion in 2013

Demand for nonwoven roll goods is projected to rise at a 3.7 percent annual rate to $6.3 billion in 2013.  US population, household and personal income growth will result in higher expenditures for wipes and other consumer disposables.  The aging of the US population, leading to sizable increases in the number of people 65 years and older, will boost demand for nonwovens used in medical/surgical and adult incontinence products.  On the other hand, the US represents a mature market for a number of nonwoven goods, including baby wipes and baby diapers, which will dampen overall sales gains through 2013, as will competition from other types of materials. These and other trends, including market share and product segmentation, are presented in US Nonwovens, a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.

Among disposables markets, consumer items will continue to account for the largest portion of sales, though growth will be restricted by below-average gains in baby diapers and feminine hygiene products.  Somewhat offsetting this sluggishness will be above-average gains in adult incontinence products.  The filtration market will see above-average gains, as nonwovens take market share from other materials such as paper and woven fabrics. 

Nondisposables comprised nearly one-third of nonwovens sales in 2008.  Construction, the largest nondisposables market, will post above-average gains, fueled by robust growth in residential construction.  In particular, nonwovens used in house wrap will experience double-digit annual growth, a result of a projected acceleration in housing starts through 2013. 

Spunmelt will remain the largest product segment, accounting for 57 percent by value.  Gains will be driven by good growth opportunities in the large spunbonded materials segment, as spunbonded nonwovens are the material of choice in major markets such as baby diapers.  Meltblown nonwovens will benefit from greater use in the filtration market.  Advances for carded nonwovens will be dampened by declining demand for chemical and thermal bonded varieties, as these materials have largely been replaced by spunbonded types in major markets like diaper cover stock.  However, demand for nonwoven fabrics bonded by the spunlacing process, almost all of which are carded webs, will increase at an above-average rate through 2013, providing some offsetting support. 

The Freedonia Group is a leading international business research company, founded in 1985, that publishes more than 100 industry research studies annually. This industry analysis provides an unbiased outlook and a reliable assessment of an industry and includes product segmentation and demand forecasts, industry trends, demand history, threats and opportunities, competitive strategies, market share determinations and company profiles.