ATLANTA, GEORGIA (January 20, 2014). – Flyline Search Marketing ®, a full service marketing agency located in Atlanta, delivers highly effective digital marketing, social media, blogging, public relations and broadcast media solutions for florists located throughout the United States. Florists, both large and small, have found the comprehensive Internet Marketing program that Flyline delivers to be financially rewarding.
Mark Lein, CEO for Flyline explains, "Florists today are faced with more challenges than ever before. Many are caught in a figurative financial vise caused from being far too reliant upon wire-in orders from the large order aggregators. Revenue from wire-in sales is shared between the firm the originally took the order and the florist that accepts the order for fulfillment. Advertising costs continue to climb for the order aggregators. They pass along those cost increases in the form of higher margins for themselves and lower margins for the floral design center that designs and delivers the end product. This is a recipe for disaster for the small to medium sized floral design center.”
Lein explains further, "We have designed a comprehensive marketing strategy that allows florists to break their reliance on wire-in orders and to regain a solid financial footing for their business. The first step is creating a dependable lead generation stream for each florist. That is the first step to breaking the reliance on wire-in orders. Our program also focuses on driving more sales conversions, higher organic traffic flow, boost in brand recognition, a multi-level communication platform with customers and sustainable revenue growth over an extended period of time.”
Carithers Flowers is Atlanta's premier floral design firm. They have been voted "Best Florist in Atlanta" for the past 14 consecutive years in a row. Charles Carithers has been a client of Flyline Search Marketing® since January of 2009. Since hiring Flyline, online revenues for Carithers Flowers have more than quadrupled. Data available in Google Analytics verifies these results. The Flyline marketing program has delivered a tremendous increase in sales leads and growth in order volume, wire-out sales, call-in sales, walk-in sales and sales from weddings and events.
Flyline also handles marketing duties for a number of California's most prestigious florists. California-based floral clients include Allen’s Flowers and Plants in San Diego, Allen’s Flower Market in Long Beach; and Allen's Flower Market in Reseda, California. Flyline has been helping these florists for the past several years to undergo the same transformation enjoyed by Carithers. Since hiring Flyline, Allen’s Flowers and Plants was been voted "Best Florist In San Diego" for 2012 & 2013, and Allen's Flower Market in Long Beach was also voted "Best Florist in Long Beach" for 2012 and 2013. All three of these California-area floral design firms are experiencing growth in online sales conversions, increased phone sales, more wire-out orders and sustained growth in gross and net revenues.
Most recently, Flyline Search Marketing® was hired to manage the marketing program for Veldkamp's Flowers, the largest florist in Denver, Colorado. Veldkamp's Flowers has been in serving the Denver area since 1960. They are a family-owned and operated floral design firm, providing same-day flower delivery anywhere in the continental United States. In addition to Veldkamp's, Flyline also provides marketing services for other florists in the Mountain Time Zone, including People's Flowers, the largest florist in Albuquerque, New Mexico. Both of these florists have greatly benefitted from the highly effective digital marketing strategies and solutions provided by Flyline Search Marketing®.
In commenting on the future of the program, Lein noted, “We have formed a user group from the florists that we serve. The user group forum allows our clients to communicate on a regular basis, sharing ideas, discussing floral industry issues, and examining ways to enhance the order process and recipient experience provided by each florist within the group. With each new client we add to our group, our knowledge and experience grows. Over the past five years of serving florists, we have fully field tested and optimized the program to allow us to achieve maximum productivity. My team works tirelessly to drive results for each client we serve. We take immense pride in helping each client find tremendous success and no one works harder than we at being a productive member of the team and a true business partner to each client we serve.”
About Flyline Search Marketing ®
Flyline Search Marketing ® is a full service Internet marketing agency that serves a nationwide client base. Flyline specializes in pay per click management, search engine optimization, web site evaluation and redesign, URL submission, logo design and branding, streaming video and print and broadcast media consulting. The company is headquartered in Atlanta, Georgia. For more information, please visit our websites at: http://www.FlylineSearchMarketing.com.
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