According to MasterCard Advisors’ SpendingPulse, retail sales rose 3.6 percent from Nov 1 through Dec 24. When extra shopping on Black Friday and Christmas Eve is factored out, the increase is closer to one percent.
For most retailers, holiday sales can account for 25 to 40 percent of annual sales.
"Holiday 2009 can be described in one word, 'Adequate,'" NPD Group Chief Retail Analyst Marshal Cohen said in a note.
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