Denver 1/23/2014 3:56:37 AM
News / Business

Customers Prefer Hand Delivery of Flowers over Boxed Delivery for Valentine’s Day

Veldkamp’s Flowers and Gifts Notes Consumer Preference for Denver Florist’s Personal Touch

DENVER, COLORADO. (January 22, 2014).  Veldkamp’s Flowers and Gifts, the third generation, family-owned and operated Denver florist, found that its customers select them for their hand delivery service of flower arrangements over online florists that deliver flowers in boxes. As one of many accolades the Denver florist receives, the hand delivery of flowers and flower arrangements ensures that the flowers are already arranged and ready to display as well as remain fresher and undamaged upon delivery.

 

Customers have noted that they prefer receiving their flowers already arranged so that they or their recipients do not have to find a vase, cut, and arrange them. They have also praised the florist for this delivery service because they believe it helps their flowers last longer rather than the limp ones that have arrived from online flower services.

 

In commenting on the Denver florist’s policy of hand delivery, General Manager John Paul Veldkamp said, “Value is one of the hallmarks of our business, and we understand that customers are making decisions about how to spend their discretionary income on flowers based on the expectation that the flowers will be beautiful when they arrive, will be fresh, and will last for awhile. We also know that our customers have very little time and do not want to be arranging the flowers they just bought or having their recipients figure out how to cut and arrange them. That’s why we have always offered hand delivery.”

 

Veldkamp added, “We have our own delivery fleet to ensure that all of our flower orders arrive on time and just as they were created in-house by our talented team of floral designers. With orders that are being sent outside of the Denver area, we have formed partnerships with a network of preferred florists that share our philosophy for quality, freshness, and hand delivery.”    

 

The Denver florist offers local and national delivery of its flowers, flower arrangements, plants and gifts.

 

About Veldkamp’s Flowers and Gifts

Veldkamp’s Inc. is a family owned business that began in 1959, selling produce, blooming plants, fresh and silk floral arrangements and cut flowers to businesses and consumers. The first Veldkamp’s Flowers and Gifts store opened that same year in Denver, Colorado. With a third generation Veldkamp now running the operation, Veldkamp’s Flowers and Gifts has become the premier florist in Colorado with its primary location in Lakewood. For more information and to shop online, please visit http://www.veldkampsflowers.com/.