For the better part of the new millennium, Google and Microsoft were neck to neck in the business of internet technology, but many would say that time has passed. Until Rupert Murdoch decides whether or not he’ll sell the rights to his news to Microsoft’s Bing search engine, Google has established itself as the victor. This is primarily for the companies seeming clairvoyance in anticipating what the public wants next. The companies latest changes are another example of this facility. Expecting changes in consumer behavior resultant from the expansion of mobile applications on the iPhone and Droid, Google has plans to purchase the mobile ad firm, Admob in addition to continuing with their plans to sell their own phone.
Microsoft; however, has relinquished much of its control of the mobile market, with its percentage share in the 171 million device smartphone market falling under eight percent from 11.1 percent this time last year. Microsoft has also dropped the ball in areas they once excelled in, receiving less than favorable reviewing on Windows Mobile 6.5. Manufacturers are reacting accordingly, focusing on designing programs on Adroid rather than the Microsoft alternative.
The market and associated applications are still new, with many still unsure of how profits are produced. Perhaps this leads Microsoft to dismiss any sense of urgency in entering the market; however, the laissez faire attitude is inadvisable for the stumbling giant. There is certainly money to be made from developing intelligent and easy to use applications and operating systems and the time to establish prominence in the market was six months ago and at the latest, immediately.
If Microsoft fails to establish itself as a mover and shaker in the mobile market, they will be left behind and applications and operating systems will continue to be developed without consideration of the once innovative technology forerunner.
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