YouTube has something near a monopoly over online video portals, but that’s not keeping them from working to maintain that position and even expand on it. The second most searched site after Google, Youtube gets nearly 20 hours of new content every single minute but only recently have they masterminded a way to make big profits.
The start of 2010 marks the time for Youtube to begin enacting it, and the first part of that plan is not only to draw people to the site, but to keep them there longer. The average Youtube user spends about 15 minutes of the site, but that is not enough for the web video goliath who has a new competitor to compare itself to, the television.
Television holds people’s interest for hours and Youtube believes they can do the same, if only they improve their searching and suggestions. They plan to improve both these capacities expecting a major breakthrough in the “discovery” sector. The likelihood that youtube will succeed is high, in the past year the average time users spend on the site has gone up fifty percent.
Such immense gains is already helping youtube gather more advertisers, but the heightened intelligence of the discovery tool, may be even more effective for niche marketing than tools used by other new media websites. The result of this could be extreme profits for youtube, that the site is only skimming the surface of.
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