Apple Inc. (NASDAQ: AAPL) announced Tuesday that the company will purchase the mobile advertising company Quattro Wireless, according to Associated Press.
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The move is yet another by the company to add fuel to its rivalry with Silicon Valley powerhouse Google Inc. (NASDAQ: GOOG).
Apple has a strong market share with its iPhone, but the acquisition of Quattro allows for Apple to enter advertising sector for mobile devices and other smart phones.
Months ago, Google announced its $750 million acquisition of rival mobile ad network AdMob, increasing its market share of the online advertising market.
Google also announced Tuesday that it will be selling its own mobile phone, the Nexus One, which is expected to rival the iPhone.
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