Ft Lauderdale, Florida 1/7/2010 12:30:00 PM
News / Business

"Twilight Saga Actress" Ashley Greene Models SoBe Skinsuits for New SoBe Lifewater Flavors Campaign

SoBe is celebrating the launch of SoBe Lifewater's newest 0 calorie flavors, Cherimoya Punch and Strawberry Dragonfruit, with "The Twilight Sage" actress Ashley Greene. Ashley Greene will be posing in SoBe skinsuits on Sport's Illustrated's iconic Swimsuit edition. The SoBe skinsuits were designed by make-up artist Joanne Gair and take their design from the SoBe bottles.

 

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PepsiCo's (NYSE: PEP)brand SoBe will have an advertising spread in the much anticipated 2010 edition of Sports Illustrated, which is set for release on February 10th. The new flavors which are being marketed through this campaign not only have 0 calories but are infused with vitamins, antioxidants, along with herbal ingredients.

 

About SoBe

SoBe is a product of Purchase, N.Y.-based Pepsi-Cola North America Beverages (PCNAB). PCNAB is a division of PepsiCo, which offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries.

 

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