Chairman of the Temple University Physics Department, Dr. Rongjia Tao Has the Privilege to Chair Upcoming International Conference

It was announced today by Save the World Air that Dr. Rongjia Tao, Chairman of the Temple University Physics Department, has been elected by the international community to Chair The 12th International Conference on Electrorheological (ER) Fluids and Magnetorheological (MR) Suspensions. This event will take place August 16-20, 2010 in Philadelphia, PA.

"Dr. Tao's election to Chair this event, which is the premier intellectual gathering of scientists dedicated to researching the effects of electric and magnetic fields on fluids, validates that there is global recognition that the science behind our technology for reducing the viscosity of oils and fuels is coming into the mainstream," commented Mr. Cecil Bond Kyte, Chairman and CEO of Save The World Air, Inc. "Dr. Tao is arguably the world leader in this emerging field, and we could not be more pleased for him. We will continue to support Dr. Tao in any and every way we can, to make sure that his important work becomes a commercial technology as quickly as possible."

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About Save The World Air, Inc.

Save The World Air, Inc. develops and licenses patented and patent pending flux field pollution control and performance improvement technologies, including the ELEKTRA, ZEFS and MKIV, which have been scientifically tested and proven to significantly reduce harmful exhaust emissions, improve performance and enhance fuel economy. The products have been engineered to serve as either stand alone pollution control systems or can be used (in conjunction with catalytic converters) to create a more effective total pollution control system that not only reduces harmful emissions, but also decreases greenhouse gases, improves fuel efficiency and boosts performance.

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