QualityStocks would like to highlight Hipcricket (
OTCBB: HIPP), a wholly owned subsidiary of Augme Technologies, and a leader in mobile engagement and analytics. The company provides a unified mobile engagement platform that drives awareness, sales, and loyalty. The AD LIFE platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media, and branded apps.
In the company’s news,
Hipcricket announced their recent promotion of David W. Hostetter from senior vice president of engineering to chief technology officer (CTO). A mobile marketing and advertising veteran for more than twenty years, Hostetter is an innovator whose passion and deep expertise for emerging technologies is evident, as he holds an extensive career portfolio of disruptive and profitable product offerings that have generated an uninterrupted flow of highly valuable, issued patents.
“Since David joined Hipcricket, he has proven to be an innovator in mobile technology and a natural leader,” stated chief operating officer at Hipcricket, Doug Stovall. “He possesses expert knowledge of IP creation and patent securitization, along with a thorough understanding of how data driven technologies can be leveraged to best serve our clients. These capabilities will be instrumental to Hipcricket’s efforts to expand its presence in the mobile marketing and advertising industry.”
In his new role as CTO, Hostetter is to be heavily involved in leading Hipcricket’s research and development initiatives, including the recent bringing in of Google Glass support on Hipcricket’s AD LIFE® platform. He will lead essential development initiatives in order to improve how brands interact with customers through real-time data analytics, which will deliver personalized content to mobile devices.
With 20 years of mobile advertising and marketing executive experience, Hostetter has been at the forefront of big data, digital media and machine scalability at international companies, of which include Microsoft, MOD Systems and Loudeye, which was acquired by Nokia. Prior to Hipcricket, Hostetter served as CTO of Fabric Worldwide, a leading data management platform, where he oversaw a global team that built optimization and data tools for marketers to manage their digital campaigns across a number of channels.
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Forward-Looking Statement:
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. Risks and uncertainties applicable to the company and its business could cause the company's actual results to differ materially from those indicated in any forward-looking statements.
