Carithers Florist Introduces New Logo and Graphics

Atlanta Florist Updates Brand Image to Reflect Comprehensive Marketing Strategy

Carithers Flowers, the second generation, family-owned Atlanta florist, announced today that it has introduced a new updated brand strategy. The decision to make the change was made by Charles Carithers, current president and owner of Carithers Flowers. Charles advised that he hoped to refresh the firm's brand image, color scheme and brand message, to celebrate the firm's 40th anniversary in the floral design business.

In commenting on the updated brand image for the Atlanta florist, Carithers Flowers Founder Charles Carithers said, “The new color scheme and logo that is now part of our website, blog, and social media platforms reflects our ongoing mission to stay attuned to changes in the market and with our customer base. We now have a brand image that reflects our extensive heritage while looking forward with a more modern look and feel to what we offer our customers.”

The changes go beyond just a new logo for Carithers Flowers as its website has been redesigned graphically to tie into the new color scheme and refreshed brand identity. Together, the new brand image reflects Carithers Flowers focus on quality, variety, service and value, which have always been the hallmarks of this family business.

In addition to updating their brand image, Carithers Flowers has also worked with ad agency partner, Flyline Search Marketing, to deploy a broadcast media campaign on the local radio stations. The radio advertising is designed to increase brand awareness, generate sales and support the launch of the new brand message for Carithers. This campaign has been featured on 680 The Fan and 106.7 All News, using Sandra Golden as the Atlanta florist’s spokesperson. There are plans to expand the Carithers Flowers radio advertising program in the near future, including several new stations in the Atlanta market.

About Carithers Flowers

Carithers Flowers was started in 1973 by founders, Larry & Jane Carithers. Their customers and partners include many Fortune’s 1000 companies, well-known retail brands, celebrities, and families who have patronized Carithers for three generations. Award winning florist, Charles Carithers perpetuates the customer focused tradition. The Carithers’ difference is to help their customers recognize, celebrate, and share the special moments and special people in their lives. Discover why Carithers is voted best florist in Atlanta year after year. For more information, please visit www.carithers.com. Follow Carithers Flowers on: WooEB, Twitter, WordPress and Facebook.

Contact Information

Charles Carithers

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