Electronic Arts, Inc. (NASDAQ: ERTS) along with Dr. Pepper have launched a brand marketing program which will deliver custom interactive entertainment to Dr Pepper fans.
Starting this week, consumers that buy 20-ounce bottles of Dr Pepper can also download exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore creatures.
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Gaming fans will be able to receive access to the exclusive add-ons for select EA titles throughout 2010 with codes found on over 500 million Dr Pepper bottles and fountain cups.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet.
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE:DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste.
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