Mosnar Communications, Inc. a global marketing and public relations firm announced today that public relations campaigns should include multicultural targets. The firm believes that multicultural PR campaigns will open the door for businesses to tap into the one trillion dollar buying power predicted for minorities.
CR Ransom, Mosnar’s Chief Marketing Officer stresses that “business owners will have to learn to embrace multicultural relevance when it comes to launching public relations campaigns. In addition, businesses have to consider cultural variations and media stereotypes.”
According to Packaged Facts and the Selig Center for Economic Growth located at the University of Georgia, "African American consumers will swell to $1 trillion by 2010. The national share of buying power for African Americans will increase to 8.6% by 2010 from 8.4% in 2005, per Selig. Hispanic buying power is projected to rise to 9.2% from 8.1%; Asian American buying power will rise to 4.9% from 4.4%, while American Indian buying power will stay steady at 0.6%."
Mosnar Communications, Inc. reveals that companies should always consider the following when launching a public relations multicultural campaign:
1. Cultural Perspective
2. Market Research
3. Consumer Insights
4. Bilingual Promotion
If you would like to find out more about public relations multicultural campaigns and marketing please contact Mosnar Communications, Inc. at 1 (404) 696-4833 or visit them online at www.mosnarcommunications.com.
Mosnar Communications Inc. is a privately held company, offering global marketing, public relations, and business development services to small to mid sized businesses and start-ups universal.
Media Relations
CR Ransom
Chief Marketing Officer
Mosnar Communications, Inc.
(404) 696-4833
www.mosnarcommunications.com
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