News / Business

Cold Craft, Inc. Invests In Mobile Showroom For Stellar Customer Care; If A Picture Is Worth 1,000 Words; The Value Of Driving Up In The Mobile Showroom Is Priceless

Cold Craft, Inc. invests in a mobile showroom because the old method of using brochures and quote sheets falls short of the customer being able to see, touch and even play with the heating and air conditioning units a little.

It isn't everyday that one replaces their furnace or get new air conditioning - it happens about as often as one buys a new car from a showroom. An automobile like HVAC (Heating, Ventilation and Air Conditioning) equipment has changed a lot over the years, more efficient models and quiet operation are common themes for both products. Many people would never buy a new car by just looking at the brochure they need to sit in the seats to see if it is comfortable, check out the new car smell and see if they like it even take it around the block. In the heating and air conditioning world the customer has to look at a two dimensional picture and guess about the size and how much easier it is to change out the furnace, etc.

Now with a mobile showroom, HVAC equipment can be purchased after seeing it, touching it and even opening it up. In a showroom there is no threat of electrical, gas and carbon monoxide because the units are not operational. This seems to put the customers at ease to open it and nose around.

The Mobile Showroom offers the opportunity to overcome obstacles that customers face when ordering on line, if what they are looking to buy is familiar to them, they may buy it without physically seeing or touching it, but when it is the unfamiliar or uncomfortable there is a need to become more familiar and that is where a mobile showroom comes in handy. A comparison was made when we visit the customer with and without the mobile showroom and the customer's comfort level was much higher with the showroom. The key here is to avoid buyers remorse, making sure that the customer is comfortable with the decision is critical to the installation's success.

Contractors should also be aware that a vehicle such as this is great as a backdrop for advertising (see the video), holding meetings at the job site (so the game plan can be reviewed without the customer seeing you getting organized) and for instances to show off your equipment at networking events or conferences.

Cold Craft, Inc. opened for business in 1991 serving the San Francisco bay area in heating, air conditioning and refrigeration for both commercial and residential aspects of the trade. Although Cold Craft can complete almost any installation or repair, the company thrives on energy efficient ideas such as geothermal or geothermal using a swimming pool instead of drilling. The company has a continuous improvement program that includes incentives for education such as being NATE certified; this is why Cold Craft was awarded the Circle of Excellence from NATE, the gold standard in HVAC. The firm also has been Diamond Certified for 12 years. The employees also pride themselves on offering new technology, renewable and energy efficient solutions. Cold Craft’s goal is to continue to grow in the HVAC R industry in the bay area and hire additional experienced technicians and installers. Learn more at http://www.coldcraft.com, or follow Cold Craft, Inc. on Twitter @suzi_coldcraft.