George LaRocque Launches Sales Consulting Practice for Starr Tincup

Starr Tincup, an integrated marketing firm for human capital software and services companies in multiple countries, has lured George LaRocque to launch the firm’s sales consulting practice.  Starr Tincup is already firmly established as the most innovative marketing agency for leading human capital solutions brands.  The firm plans to expand into strategic sales consulting behind the proven sales methodology, process and raw horsepower provided by George LaRocque.

George LaRocque has joined Starr Tincup as Managing Director, Sales Consulting.  In the new role, Mr. LaRocque will organize a sales consulting practice aimed at enabling human capital solutions vendors to develop dominant sales strategies in their market segment.  As an industry stalwart with a permanent position at the vanguard of innovative sales movements, Mr. LaRocque is well-equipped to lead this new sales consulting practice.

“Starr Tincup has a well-known track record of helping their clients move into leadership positions within their respective market segments.  I’ve personally witnessed their success in several companies during the last decade.  I have a similar track record in my executive and sales career, and look forward to helping clients implement best-practice sales strategies that are unique to our industry, and bridge the gap between effective marketing execution and sales execution.”

For more than 20 years, Mr. LaRocque has worked with companies to help them dominate their market segment.  In several cases, he has helped launch brands from relative obscurity to market leadership.  His name is synonymous with sales success in our industry.  If you know this market segment, you know George LaRocque.  But Mr. LaRocque acknowledges that he’s learned as much from his risks, mistakes and failures as his unqualified successes. 

“Because I’ve worked in this space for so long and with so many companies, I’ve had the luxury of trying many different approaches to sales strategy and execution.  My primary discovery ‘in the lab’ is that the human capital solutions market segment requires a very unique approach to sales.  But the fundamentals inherent in that approach can be applied with great success in a short amount of time accounting for certain nuances that are inherent between different companies.”

The sales consulting practice led by Mr. LaRocque will provide the following services:

• Sale process implementation;
• Sales planning;
• Sales coaching and training;
•  Compensation planning
• Organization development, resource allocation and staff planning;
• Sales messaging;
• Sales metrics and dashboard design;
• Sourcing, assessment and selection of key sales hires;
• Sales presentation and proposal strategy; and
• Sales and marketing integration.

Principals Bret Starr and William Tincup view their attraction of Mr. LaRocque as a critical component of their 2010 business strategy.

“Our purpose as a marketing firm is to help human capital solutions vendors increase sales, drive profit and enhance their brand reputation,” said Mr. Tincup.  “Tactical sales and marketing programs are an important means to that end.  However, if your company doesn’t have an innovative sales and marketing strategy combined with big ideas for creating a movement around your brand, you will never dominate your market segment.  And in this industry, market domination is the only sure path to significant financial success.  George LaRocque is the best sales general I’ve ever met.  And he knows this space cold.”

To find out more about Starr Tincup’s sales consulting practice, visit http://www.starrtincup.com/services. To contact George LaRocque regarding his services, email larocque@starrtincup.com or call 617.515.0966/707.253.1080.

About Starr Tincup
If you are selling software or service solutions anywhere in the employee life cycle from hire to retire – you need to work with Starr Tincup. As some smart guy once said, “Business has only two functions – marketing and innovation.” We agree … and we have both of those nailed down. We have helped more than 150 clients in the human capital space innovate their marketing with strategy, content, creative, execution and technology. Get your taste of the secret sauce at Starr Tincup.

Media Contact:
Mark Mitchell