News and press release distribution remains an integral component of any company’s public relations campaign. While this method of broadcasting a company’s message remains effective there are new tools that can be added to a press release that will complement the written word and serve to attract new customers and clients.
It’s common for press releases to take on the same appearance, all being distributed and formatted in a uniform standard. As a result it’s difficult for a company to really set itself apart from its competition or make a lasting impression on their reader.
As a news and press release service TransWorldNews has addressed this issue with its ADit application which enables a company or individual to upload their own banner advertisements to their press release. By customizing their release with their own banner ads a company can frame their release with ads that highlight a specific product, service or event and designate each ad with a URL that directs readers to a specific page within their Web site.
ADit not only serves to bring further attention to a company’s products, services and events but also ensures that no competitor ads appear on the page. These exclusive banner ads are designated as unlimited click-through and because TransWorldNews archives every release these banners have a sustainable relevance.
TransWorldNews also provides companies and individuals the option of creating a free picture gallery on each press release. The picture gallery can be titled and each individual picture within the gallery can be titled and described. These pictures can often act as a means of capturing the reader and allowing them to associate the company with a specific image or images, further assisting the company in its branding efforts.
To further build a company’s web relevance TransWorldNews allows each press release to include up to three out-bound links back to their Web site. This serves to establish relevant link-building and create better positioning in search results.
As a means of creating favorable results in search engines TransWorldNews search engine optimizes each press release distributed. This free service takes the key words and phrases from each release and places special emphasis on them so that when a search engine gets a query for those words or phrases the release has a more favorable positioning in the news and web results.
TransWorldNews offers a range of options for press release distribution including single press release submission to an unlimited press release distribution plan. For more information about the right option for you please visit: Press Release Distribution
To learn more about how the services of TransWorldNews please contact us at 404.352.4949.
Contact:
TransWorldNews
500 Bishop St. F-9
Atlanta, Ga. 30318
404.352.4949 (t)
404.355.9586 (f)