News / Business
Increasing Advertising Engagement and Effectiveness With Rich Media: Shweiki Media Printing Company Presents a Must-Watch Webinar
Rich media has the ability to dramatically increase one's advertising engagement and effectiveness, as evidenced by the fact that GIFs embedded in an email campaign have shown the ability to increase click-through rates 72 percent. Here Shweiki Media teams up with rich media platform Cinegif to present a must-watch webinar on how users can utilize rich media and reap the benefits.
Shweiki Media Printing Company teams up with rich media platform Cinegif to present a must-watch webinar on how users can utilize rich media to increase their advertising engagement and effectiveness.
Using Cinegif's GIF builder
Cinegif's GIF builder is where Cinegif account holders can create their own custom rich media images. The GIF tool is able to convert any type of video or static imagery into professional quality GIFs in a manner of seconds. The process is simple: one simply has to select the type of files that one wants to use (images, videos or Vine videos) and upload them to a cloud. Once the content is uploaded, one just has to size it, select the appropriate length of play (if it’s a video), and then one will have access to the motion tools.
It should also be mentioned that Cinegif has the luxury of holding the only patents on motion isolation tools, which allow users to isolate sections of their work to effectively highlight small sections of content to create a unique and often subtle ad display.
Increasing Advertising Effectiveness Through Animation Tools
Marketing Services recently showed that companies that add an animated GIF into their email campaigns experience a 72% increase in click-through rates, meaning that by not implementing GIFs into one’s marketing strategy, one is missing out on a huge opportunity to attract more traffic and perhaps potential customers.
Cinegif FIG Builder
The FIG was developed specifically to help users make more of their GIFs and allow them to deploy the GIFs far more efficiently and in collaboration with other marketing collateral. The Cinegif FIG builder tool has a similar interface to the GIF builder, except when creating a FIG, one can increase the size, range and layout of one's ad space.
For each piece of content that a user wants to use, they can actually select the URL link that they want it to direct to and also choose the length of play each layer will run for.
The FIG builder supplies users with an extremely customizable way to design in-depth rich media content. One can add up to ten layers of rich media content within a single GIF frame. And not only does the FIG tool intrigue viewers with new media previously unseen; it gives business owners a practical strategy for developing professional style ads.
In a matter of minutes, one will have created a multi-layered, multi-framed and highly interactive rich media FIG that can be used across any communication channel. The FIG is not only interactive and dynamic, but it can also be deployed across all digital channels, all devices and browsers, by using an automated, generated embed code. It's as simple as clicking the copy button and then pasting the code into ad placements—whether one is on an ad network, social media channels, websites, landing pages, emails, etc.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery--whether printing magazines, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia.
