Scuba.com launched its new " Scuba Synchronicity" portal earlier this year, intent on providing scuba gear manufacturers with a fast way to upload their newest products directly to the site. Scuba.com is focused on making the most easily accessible tools for manufacturers, and has since upgraded their Synchronicity program based on user feedback.
There are now two versions of "Synchronicity," each designed to suit the needs of differing manufacturer situations. "Synchronicity Basic" allows the manufacturer to manually input individual products into the Scuba.com system, helping to shorten the time between the moment a product is created to the moment it lands on a customer's front porch. The advantage of "Synchronicity Basic" is that it allows the dealer to log in to the system and add a few new products with ease, inputting the newest images and information before moving on.
If a manufacturer needs to upload an entire product line, "Synchronicity Basic" could take too much time. That's where "Synchronicity HD" comes in - it provides manufacturers the means to upload their database directly to the Scuba.com servers. When first logging in to "Synchronicity HD," the user is provided with a template for product information. This CSV spreadsheet template includes all the necessary fields for every product, and once filled out, creates all of the product dynamically without further input. A huge amount of images can be uploaded at the same time, on the same page as the template, in the form of a zipped file with names that match the products on the template. "Synchronicity HD" guides users through every step of the process, ensuring speed, accuracy, and most importantly, ease.
Manufactures can create profiles by sending an email to alert@scuba.com. Scuba.com team members will respond promptly with a login, password, and link to access "Synchronicity Basic" and "Synchronicity HD" to upload new products at any time. They can also access Scuba Synchronicity through the following link: http://www.scuba.com/synchronicity/. Once logged in, the user can even preview what they've entered on the other side of the "Product Submissions" button, to make sure they are fully satisfied with the information and appearance. After this process, Scuba.com webmasters polish up all product entrees before putting them online.
If none of these options work for the manufacturer, than Scuba.com is happy to cater to their specific needs. If the manufacturer uses a unique format for their database, the Scuba.com IT department will create a specific solution custom tailored to them. Synchronicity keeps Scuba.com and manufacturers in synch, no matter the boundaries.
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