Eye on Entertainment on Time Warner Cable Covers 2010 NAMM Show Exclusive Product Preview Day

Dawna Lee Heising and John Alsedek of Eye on Entertainment on Time Warner Cable covered the 2010 NAMM (National Association of Music Merchants) Show exclusive Product Preview Day, showcasing the latest in musical instruments and state-of-the-art music-making technologies. NAMM is the music industry’s premiere trade show, and began their annual four-day showcase of the latest innovations and technologies in the music business with the excusive Product Preview showcase, which featured special guest, KISS legend Gene Simmons, demonstrating the Gene Simmons Axe bass guitar by Cort Guitars. Gene Simmons, Eric Singer and Tommy Thayer of KISS will each make appearances at the 2010 NAMM show in Anaheim on Saturday, January, 17, 2010.

NAMM hosted the exclusive Product Preview Day on Wednesday, January 13, to display some of the newest and innovative products and technologies that the world of music has yet to see.  As one of the largest and longest running trade shows in the United States, the 108th NAMM Show unites manufacturers, retailers and distributors all under one roof for four days of new products, learning, networking and great live music.  The 2010 NAMM Show runs from Thursday, January 14 through Sunday, January 17, 2010. Themed “Get Ready,” the 2010 NAMM Show is focused on the ingenuity and optimism that are the recurring traits that have kept many NAMM Member professionals moving a step ahead of the economic difficulties of the past year.

The companies featured in the exclusive Product Preview Day included:  Beamz Interactive; Blackbird Guitars; Cort Guitars; EigenLabs; Evans/D’Addario; Fender: Hohner: i-Tab.com: IK Multimedia: LOUD Technologies: Mark Wood Violins: PRS Guitars: Roland Corporation; SANYO: St. Louis Music; Taylor Guitars;  Traveler Guitar; Wia Music: Yamaha Corporation: and YouRock Guitar.

About NAMM

NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion international musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. Founded in 1901, NAMM has been the engine driving the music products industry, enabling both large and small businesses to maximize productivity and reduce the costs of doing business. With more than 9,000 Members in the United States and 100+ other countries, NAMM is ultimately dedicated to expanding the market and giving people of all ages the opportunity to experience the proven benefits of making music. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org or call 800-767-NAMM (6266).

About Eye on Entertainment
"Eye on Entertainment", a division of Eye on Excellence™ Productions, is aired twice weekly on Time Warner Cable in Southern California. The EOE team covers entertainment events, film festivals, red carpets and award shows, and features interviews with successful people in all walks of life, exploring the traits they have in common. Dawna Lee Heising is the executive producer and host of EOE. She is a long-standing member of SAG & AFTRA and is Ms. Universe 2009. The show is produced and directed by John Alsedek, who is also the writer, director & producer of the horror anthology series "AS DARKNESS FALLS", which runs on Time Warner Cable. The EOE co-producer is Steve Van Wormer. The EOE photographer is David McNeil, who is a former executive with United Artists and was one of the developers of Pay-per-View. For more information, please visit http://www.eyeonentertainment.tv/ and www.youtube.com/eyeonentertainment