Weight Watchers International is suing competing diet company Jenny Craig over advertising they believe to place a false light on their company.
The New York based, Weight Watchers, is taking particular issue with ads that include a comparison between the two dieting systems effectiveness. As could be expected, Jenny Craig is promoting its weight-loss system as more successful using studies referenced in ads. Weight Watchers objects on the ground that not such study has been performed and that their claims are not supported by facts.
Weight Watchers is seeking retribution in the form of damages and a ban on the ads.
About EQUITIES:
Since 1951, EQUITIES Magazine has been a leading media company providing business editorial content designed to serve the needs of business leaders, professionals, institutional investors and retail investors. We are focused on business and the business of making money, not on lifestyle subjects. We publish original reporting in print and on our website, as well as select content at www.nasdaq.com. For 28 years we have hosted our own branded investor conferences that connect public company CEO’s with our loyal readers in the investment community.
Sign up for a free one-year subscription
