News / Business
Motivating Young Sales Reps: Shweiki Media Printing Company Presents a Must-Watch Webinar on Strategies for Motivating Young Salespeople to Ensure Maximum Success
To ensure the best performance possible from one's salespeople, it's important to implement certain strategies to ensure that they are inspired to succeed and want to work hard for both themselves and the company. Here Shweiki Media teams up with Ryan Dohrn of 360 Ad Sales and Brain Swell Media to present a must-watch webinar on tips for motivating young salespeople.
Shweiki Media Printing Company teams up with correspondent and media sales expert Ryan Dohrn of 360 Ad Sales and Brain Swell Media to present a must-watch webinar on strategies for successfully motivating the youngest generation of sales reps.
What Actually Motivates
Motivation can be broken down into a range of categories represented as a performance pyramid, and often one can consider true motivation as more of a feeling than a want. If business leaders are looking to build a team of hungry, fully motivated salespeople, then they are going to need to shape their work environment into an atmosphere where every employee wants to work and thrive.
One can consider three motivational categories:
1. Affiliation
2. Mastery
3. Purpose
Affiliation
Often sales managers and business executives pitch products to salespeople without any opportunity for return consideration. Instead, leaders should actively include sales reps (and other employees) in business processes. Younger sales reps usually have the desire to be part of a team; they don’t just want to be told what to do. By taking the opinions into consideration and making them part of the process, one is more likely to create an eager and enthusiastic team.
Mastery
Typically, everyone is on a quest to learn more and be better at their job. Sales training is typically not very expensive, and—as an investment in one’s team—it’s money well spent. When salespeople (particularly young ones) are well trained and constantly improving, they’re likely to recognize that improvement and strive to continue getting better.
Purpose
When it comes to purpose, in this situation, it’s about helping an employee understand what their contribution means to the company. Purpose-driven motivation is keeping the idea fresh in the employee’s mind that the company is just as invested in them as they are in it. It’s important for a salesperson to know what an important role they play, and it’s up to their supervisor to make sure they’re aware of how their work is affecting the big picture. One way to do this is through a soft conversation.
Soft conversations are non-formal conversations that take place between employer/employee or manager/rep. While soft conversations can be used to reinforce any idea, a purpose-driven soft conversation could involve discussing with an employee how their sales contributions help to pay other employees’ salaries.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery--whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
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