Microsoft Corp. (NASDAQ: MSFT) announced Tuesday that it would shorten the time it stores Internet users' addresses from Web search queries from 18 months to six months, according to Associated Press.
The decision was made following a request from a European Union data privacy panel.
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It said the change would make its Bing search a better choice for users who are concerned about privacy than the world's leading search engine Google Inc. (NASDAQ: GOOG), because Microsoft will delete the entire Internet Protocol address from search queries.
Microsoft said its search engine has close to 2 percent of the European market, while Google has 80 percent.
Yahoo (NASDAQ: YHOO) says it deletes IP addresses and makes user log data anonymous after 90 days, with some exceptions to fight fraud, secure systems and meet legal obligations.
EU data protection officials have inquired about the need for search engines to keep data on searches and had asked for a six-month limit.
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