Make your nonprofit marketing budget work smarter with “Online Marketing for Nonprofits,” a free web seminar series that begins today at 2 p.m. Eastern time (1 p.m. Central, noon Mountain, 11 a.m. Pacific).
ReadyTalk, a leader in integrated web and audio conferencing services, announced the webinar series to help nonprofits improve SEO (search engine optimization), find funding through Google Grants, use Facebook for targeted marketing, and use other free resources and tools.
The recession has hurt donations to noprofits even as their missions grow more important than ever. But marketing officers, small-org professionals and others can learn how to make small budgets go further from these online industry experts:
Dennis Yu, CEO of Blitzlocal.com, a 50-person agency specializing in lead generation via Facebook advertising, social media marketing, pay-per-click advertising and web analytics. Yu is a 14-year veteran of online marketing via Yahoo! and American Airlines. He and his teammates also provide pro bono Google AdWords management to select nonprofits.
Gillian Muessig, president and co-founder of SEOmoz, a provider of search engine optimization tools, resources & community. Having helped to shepherd the company through its inception years, Muessig was the recipient of the 2009 World Brand Leadership Award. Known as SEOmom on Twitter and throughout the industry, Gillian travels the world evangelizing for both the company and the search marketing industry.
Today the first webinar, “Your Nonprofit Marketing ROI: Are You Measuring it Properly?,” kicks off with Yu and Muessig discussing simple techniques for quantifying SEO marketing efforts and measuring ROI (return on investment). Participants will come away with an understanding of how to measure marketing channels, plus receive pre-made reports that can be customized as needed.
The webinar is free and open to any nonprofit or organization using social media platforms and interested in quantifying their marketing efforts. Advance registration is required -- use the link below. Nonprofits interested in the topic but unable to join the session may register to get a recording of the event.
In February, the second webinar features experts on Google Grants, an in-kind donation program that awards free AdWords advertising to select (qualified) charitable organizations. March’s webinar explains how to use Facebook to increase awareness and engagement on both a national and local level. Additional details for both events will be available on the ReadyTalk website.
Visit www.readytalk.com or follow on Twitter, @RTWebSem, for more information or for a free trial of ReadyTalk’s web conferencing services.
CONTACT:
Simone Verhulst, Marketing Coordinator, ReadyTalk
303-209-1506
simone.verhulst@readytalk.com
