Ft Lauderdale, Florida 1/21/2010 12:35:00 PM
News / Business

William Shatner Given New Sidekick, Big Deal, on New Priceline.com Ad Campaign

 

Priceline.com (NASDAQ: PCLN) has revealed its 2010 marketing campaign which features William Shatner, who will return for his 12th year as priceline.com's celebrity spokesman. The campaign will include TV, online and print advertisement.

           

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The campaign is an extension of Shatner's recent run as the Priceline Negotiator. This time, Shatner will be joined by his new sidekick that goes by the name of Big Deal.

 

About Priceline.com® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com provides online travel services in 29 languages in over 78 countries in Europe, North America, Asia, the Middle East and Africa.

 

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