Maddock Douglas has announced that it has signed a letter of intent to acquire Change, Inc. Change, Inc. is focused on the creation and branding of green products and services. The transaction is expected to close on February 1, 2010.
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Change, Inc. is a green company, driven by green brand innovation. Change experts have helped companies, since 2006, to adopt environmentally innovative measures to create competitive advantage. The company’s mission is to create brand products and services that are good for both the world and the bottom line.
Maddock Douglas aims to take new ideas "from mind to market." The firm specializes in creative development and marketing to help both start-ups and large companies conceive and commercialize new products and services. It offers market and trend analysis, modeling and prototype testing, and branding and packaging services to customers in the automotive, consumer products, financial services, publishing, retail, and telecommunications industries. Clients have included Allstate, ESPN, Johnson & Johnson, McDonald's, and the National Association of Realtors. Maddock Douglas was founded by CEO G. Michael Maddock in 1991.
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