Montreal, QC 1/22/2010 3:08:06 AM
News / Business

Bet-at-home.com Signs Deal with Income Access; Affiliate Program Launching Soon!

bet-at-home.com, subsidiary of the Mangas gaming group and home to igaming portals BetClick and Expekt, has now signed a deal with Income Access to power their affiliate program.

Montreal, Quebec.  January 21, 2010—Income Access has now licensed its iGaming affiliate software to bet-at-home.com, a subsidiary of the Mangas gaming group, a prominent French enterprise offering online gaming and sports betting and home to iGaming portals BetClick and Expekt.  

This new partnership will provide bet-at-home with powerful iGaming software for its multi-lingual affiliate program, featuring a variety of program management tools and tracking reports to help them optimize their program and make it even more appealing to affiliates that are active in the various bet-at-home.com regions.

“Bet-at-home.com offers a versatile playing platform, with a wide range of entertainment that appeals to players and the affiliates that currently work with them,” said Income Access CEO, Nicky Senyard.  “The bet-at-home.com operations are sophisticated and require transparent reporting to manage their affiliate and marketing channels, so we were very excited to offer them a customized solution that could meet their needs.”  

Bet-at-home.com offers sports and lifestyle betting.  Its range of products has now been extended to include dog racing, games, online casino and online poker.  They also offer a variety of card games and video poker. 

Affiliates who join the bet-at-home.com program will be able to take advantage of Income Access’ program management tools and tracking reports, as well as a full variety of marketing tools that will help them maximize their advertising efforts.

“We had very specific needs for our brand,” said CEO Jochen Dickinger, from bet-at-home.com.  “Our two major concerns were a speedy integration process and transparency provided through accurate reporting and personalized support.  With Income Access, the integration team track record is very professional and we feel confident that the reporting information will provide us with the analytics we need.  We will be able to quickly calculate our cost of acquisition, marketing spend, and will be able to compare the return on investment that we’re generating through different activities.  It’s very powerful software, and answers all our needs, and then some.” 

Bet-at-home.com has already been commended on numerous occasions for its reliable and rapid customer service. Bets are calculated immediately after the games have ended and e-mail queries are answered as soon as possible by the competent, multilingual support team. They can also deal with inquiries in 20 different languages.

“The team at bet-at-home.com is the kind of professionals that Income Access is always proud to partner with,” said Senyard.  “We are looking forward with great anticipation to launching their affiliate program.” 


About bet-at-home.com
bet-at-home.com AG is part of the Mangas Gaming group, a leading European company in online gaming and sports betting. With currently 1.8 Mio registered users from all European countries and listed on the Frankfurt stock exchange, the company is one of the most popular betting providers in Europe , especially Eastern Europe and German speaking countries. bet-at-home.com AG has holdings in Germany, Austria and Malta and offers sports betting, casino, games and poker on www.bet-at-home.com.

CONTACT INFORMATION
Claus Retschitzegger
bet-at-home.com
+43 732 9015-1024
www.bet-at-home.com

About Income Access
As a leader of the iGaming industry, Income Access (www.incomeaccess.com) is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 80 operators across all gaming verticals. The integrated marketing solution includes (1)
award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Stan James, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com. 

 

CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com