Montreal, QC 1/22/2010 11:51:21 PM
News / Business

Parlay Game Services Announces Lucrative Affiliate Promotion at Upcoming IGE and LAC

Montreal, QC. January 22, 2010—Parlay Game Services is offering a special promotion featuring a minimum 35% revenue share to its affiliates from January through April 2010. Parlay’s affiliate program was launched by Parlay Entertainment in September, 2009, as an integral component of its Alderney-based Parlay Game Services (PGS) managed service solution. Parlay is also a co-sponsor of the Income Access booth at the International Gaming Expo (IGE) and the London Affiliate Conference (LAC), and Parlay representatives will be available to discuss opportunities that exist for affiliates as members of their network.

Parlay Game Services offers two affiliate programs through Income Access, specifically parlayaffiliates.com and bingoaffiliates.com. They currently feature six brands to promote – Windfall Games, AstroBingo, Bingonanza, BingoMania.co.uk, BingoRico and eyesdown.co.uk – with several more coming online in the next two months.

Parlay Game Services is at the top of the online bingo game, offering award-winning online bingo software that is widely regarded as the most advanced, flexible and reliable bingo platform available on the market. Since its launch, the PGS network has grown quickly and is the world’s first fully international network. With such a rapidly growing number of brands to choose from, it makes for a great choice for affiliates looking to market bingo products.

“As a leader in Internet bingo solutions, Parlay was looking to partner with another industry leader and Income Access was the obvious choice,” said Scott White, President and CEO of Parlay. “Their excellent reputation, sophisticated backend and strong support team has made this a natural and effortless partnership. The system’s flexibility and reliability allows us to offer a leading affiliate program that we are confident will expand very quickly.”

Anyone interested in learning more about the Parlay Affiliate program is encouraged to come by the Income Access booths during the conferences. We will be at booth #5270 during the IGE from January 26-28, and at booths #82 and #83 at LAC from January 28th through to the 31st. At the booth at LAC, affiliates can enter to win one of ten prizes offered on behalf of Income Access featured clients, including Parlay. “We have a great relationship with Parlay and are looking forward to their involvement with us during these conferences,” said Nicky Senyard, CEO of Income Access. “Their affiliate network has grown by leaps and bounds because they offer very attractive products to promote with excellent commission structures and attractive bonuses.”

Using the Income Access
affiliate marketing software allows Parlay to offer their affiliates access to in-depth reporting features and valuable marketing tools. They are using a white label version, which is customised to their specifications and allows them to tailor creatives, commission structures and reporting features for individuals, or groups which they can create within the system. This, in turn, allows them to focus on individual relationships and ensuring that affiliates are getting the individual attention necessary for successful affiliate marketing campaigns.

About Parlay

Parlay Entertainment Inc. is one of the pioneers and technology leaders in the online gaming industry. As the inventor and holder of Internet bingo patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay offers its customers a number of technology solutions which include the commercial deployment of its award winning software along with value-added Parlay Game Services managed solutions based in Alderney and North America. PGS includes hosting services, shared games and, in the case of PGS Europe, pooled liquidity across the European marketplace. Some of the world's best known brands use Parlay solutions. Parlay’s head offices are located in Oakville, Canada. Parlay is licensed or certified to conduct business in Alderney, the United Kingdom, Isle of Man and Malta.

Contact Information
Trent Schwartz
Affiliate Manager
Parlay Entertainment Inc.
+1 (905) 334-6544
tschwartz@parlaygroup.com


About Income Access

Income Access is a solutions company, a one-stop shop for all your marketing needs, with 50 staff in three countries, working with over 80 of the industry's leading brands. Since its inception in 2002, Income Access has evolved from an affiliate network and software company to a full scale marketing solutions provider to the iGaming industry that includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet, Bingo.com, Parlay, Stan James and Virtue Fusion.


Contact Information

Nicky Senyard
Income Access
+1 514 849 8595
http://www.incomeaccess.com