Starbucks Corporation (NASDAQ:SBUX) has announced that it has signed an agreement with Arla Foods in an attempt to enter the ready to drink (RTD) coffee category in Europe. Pursuant to the agreement, Arla Foods will manufacture, distribute, and market the Starbucks branded premium RTD coffee beverages in Europe. The agreement will compliment Starbucks coffee expertise with experience in the RTD coffee category.
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Arla Foods is engaged in the production and distribution of quality milk products in Europe. It has over 100 years of experience the provision of inspirational products that create well being to consumers. The company will manufacture, distribute, and market the Starbucks premium milk based ready to drink coffee beverages made with the same quality Arabica coffee blends used in Starbucks retail locations worldwide.
Starbucks Corporation, together with its subsidiaries (Starbucks) is the roaster and retailer of specialty coffee. It purchases and roasts whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a range of food items, a selection of premium teas, and beverage-related accessories and equipment, through Company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark through other channels such as licensed retail stores and, through certain of its licensees and equity investees, Starbucks produces and sells a range of ready-to-drink beverages. The Company operates in three business segments: United States (US), International and Global Consumer Products Group (CPG).
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