Campaign for Commercial-Free Childhood calls for policies to protect children from junk food marketers: NewsTarget.com

In the wake of findings that say food is the most-advertised product on television programming viewed by children, the Boston-based Campaign for a Commercial-Free Childhood (CCFC) recently issued a statement calling for "policies that will protect children from junk food marketers."

CCFC's Dr. Susan Linn made the statement in response to the Kaiser Family Foundation's report, "Food for Thought: Television Food Advertising to Children in the United States." The study analyzed more than 8,000 advertisements using detailed data about the viewing habits of children in three age groups. Researchers found while children of all ages are bombarded with promotions for fast food, junk food and soda, 8- to 12-year-olds see the most food advertisements. This market, the "tweens," is especially important to advertisers because it encompasses the ages at which youngsters typically begin to make some of their own buying decisions.

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Campaign for Commercial-Free Childhood blasts TV promotion of junk foods to children

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