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How to Package and Price Facebook Contests for Advertisers: Shweiki Media Printing Company Presents Must-Know Strategies

For publishers, Facebook contests are an excellent asset and serve as a way to generate revenue while simultaneously helping one’s small and mid-sized advertisers meet their own marketing goals. Here Shweiki Media Printing Company teams up with Matt Coen of Second Street Promotions Lab to present tips for how to package and price these contests, allowing publishers to fully reap the associated benefits.

Shweiki Media Printing Company teams up with Matt Coen of Second Street Promotions Lab to present publishers with strategies for packaging and pricing Facebook contests for advertisers.

Generate Revenue While Helping Small and Mid-Sized Businesses Meet Their Marketing Goals

Advertisers want to grow their social following, increase their email databases and identify hot new leads, and print publications are exceptionally well positioned to help them meet their business and marketing objectives (while simultaneously producing a significant revenue stream for the print publication itself).

One big way media companies are leveraging this client need is by running a Facebook contest for the advertiser, on their page, like an agency.

Assembling a Facebook Advertiser Contest Package

Some revenue should come from the core product, but it’s also important to take full advantage of digital assets, like those listed here: 

Email

Online run-of-site ads

Homepage flippers or rotating billboards

Dropdown and peel-away ads

Expanding pencils

Homepage takeover

Video pre-roll ads

Posts to social media channels like Facebook and Twitter

Another way for one to promote these contests is by getting the publication's own talent involved by having them promote the contest through mentions in articles.

Pricing a Facebook Advertiser Contest Package

Once all of the elements included in the sponsorship package have been identified, it’s time to put a price on it. The best way to figure out what to charge for the package as a whole is to price each element individually and add it all up to determine the overall value.

For more information, there’s Second Street's Guide to Monetizing Facebook with Advertiser Contests, a kit designed to help publishers start selling Facebook contests to their advertisers. In it, one will find the following:

Sample promotional packages for each media type

A comprehensive playbook full of tips and how-tos

A customizable sales pitch deck

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery, whether printing magazines, flyers, postcards or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our free weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia.  You can also follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia.