Practice Marketing Tips from Vivacare Help Doctors Reach Their Patients Online.

Online practice marketing advice is provided in the January 2010 issue of “Executive Decisions in Dermatology” published by  the Association for Dermatology Administrators and Managers (ADA/M).

“Reaching Your Patients Online - Quick tips for Search Engine Optimization (SEO)” was authored by Dr. Mark Becker, the President and founder of Vivacare, and provides a variety of simple and non-technical steps to that can help a medical practice increase the likelihood that existing and prospective patients find them when searching online.

Some simple steps available at no cost include the use of Google Analytics, registering the practice Website on the Yahoo Directory, enrolling for placement on Google Maps, and a review of the practice Website content to ensure it meets the needs of the target audience, patients.

The article also describes the benefits of enrolling for Vivacare’s free patient education service that enables physicians to easily create and publish patient handouts that can be added to their practice Website. Upon enrollment, each physician gains access to hundreds of specialty-specific patient handouts that can be further edited to reflect the doctor’s own clinical perspective. Adding patient handouts to the practice Website enhances it with relevant health content that is valued by search engines. More importantly, they make the Website a helpful resource for patients seeking ways to better understand and manage their medical conditions.

Enrollment in Vivacare provides physicians and practice managers with additional benefits, such as listing on online doctor directories and access to other practice marketing tools.

The article is of value to practice administrators and office managers who have developed Websites for their practice and are now turning their attention to finding ways of increasing the practice’s online visibility.

About Vivacare

Vivacare, based in Berkeley, California is a patient education company that supports the physician-patient relationship by helping medical professional share practice health information with their patients, leading to improved clinical care and patient satisfaction. Vivacare has developed services to meet the practice needs of 12 medical specialties, including allergists, cardiologists, dermatologists, neurologists, rheumatologists, and primary care physicians.