News / Science & Technology
MIC Announces Its Next Generation Analytic Platform Powered By Big Data, CMETRCIA
Mara-Ison Connectiva’s new CMETRICA Platform is a combination of execution engine and analytical engine running on various big data technologies. Essentially this serves as a clustered data Operating System to accommodate various domain data models and workflows.
Mara-Ison Connectiva’s Next Generation CMETRICA Platform make sure to resolve these problems of volume, velocity, variety and veracity of this modern world telecom by providing a low-cost linearly scalable, distributed and parallel execution engine with various business and predictive analytics capabilities said Adam Maghrouri, President Of Americas.
CMETRICA Platform is a distributed, parallel and linearly scalable Process Execution Engine, which supports real time, rule based, complex event processing capabilities, batch-processing capabilities, and exploratory data analytics capabilities, Maghrouri added.
CMETRICA ensures adoption of newer technologies to suit, and structured to provide flexibility of implementation.
CMETRICA
Analytical engine also provides users with a configuration-based platform,
which they can leverage to meet various kinds of business requirements:
• Segmentation
• Ranking/Profiling
• Scoring
• Customer retention & Loyalty management
• Personalization
• Yield management Anomaly detection
More Information
Cmetrica Analytics is built on top of Cmetrica Platform OS, which serves as a clustered data operating system to execute an Analytics Workflow on-demand in real-time and batch mode. It supports different open source technology of advanced analytics techniques such as data mining, statistics, natural language processing, predictive analytics and prescriptive analytics. It also allows plugging any custom algorithms provided externally to serve custom business requirement, continued Adam Maghrouri, President Of Americas.
• It breaks the shackle of data discovery boundaries for smart business leaders to gain the competitive advantage by providing deeper insights.
• Assists in making smarter decisions and take more calculated risks.
• Its analytic techniques and technology help organizations to find new business opportunities.
• Businesses can study their big data to understand the current state of the business and track evolving aspects
• Explores the granular details of business operations and customer interactions
• Enable “data monetization” through more timely, more accurate, more complete, more granular, more frequent decisions
• It provides in-built reports/use case to do smart business. Advanced user can create their own Analytics workflow too.
About Mara-ison Connectiva
Mara-Ison Connectiva Limited is an Analytics product and services company with focus on Customer subscriber data monetization. The company provides a portfolio of analytics solutions, which enable telecom, media, and utility companies to lower churn, improve operational effectiveness, boost ARPU and increase overall profitability.
Head quartered in Hong Kong, the company supports a customer base in Americas, India, Africa, Middle
East, Asia Pacific, Europe. The customer base include
Leading service providers ranging from 2 million to 200 million subscribers in
a variety of segments across mobile, cable, wireline, media, utilities,
financial and business services to deliver over $750 million in value. The
product has won numerous awards and has been consistently recognized as one of
the best products in Revenue Assurance domain. It has the first integrated
Revenue management solution.
