Shares of Apple did not fare well today following the unveiling of the technology company’s newest device, the i-Pad. Apple CEO Steve Jobs revealed the much speculated upon tablet computer today, complete with a discussion of its revolutionary potential.
The new device failed to impress consumers and the press during its debut in San Francisco this morning. The i-Pad resembles a larger iPhone and is capable of completing many of the same tasks.
At today’s conference Jobs said "It's so much more intimate than a laptop and so much more capable than a smart phone," though many are not sold on his claims.
Jobs composed emails on the touch-screen i-Pad and easily surfed the web on the new iPad, during Wednesday’s presentation but its web capabilities are qualities shared by the device’s predecessor, the iPhone. In the weeks before it’s debut, Jobs implied the device would reinvent the way the world reads in the same way the iPod changed music. Now, despite the iPad being more suited for reading books, playing games and streaming video than alternative its seems like a small improvement rather than a massive change.
Tablet computer’s are not a new inventions and have fared unimpressively in the past. Apple will have to engage in heavy marketing or changes on the device in order to convince consumers to invest in what many feel is essentially a slightly altered iPhone.
Shares in Apple slipped a considerable $4.65, or 2.3 percent, to $201.29 in early afternoon trading following the announcement. Apple recently announced its most profitable quarter in company history, due in part to many assuming the success of the much buzzed about tablet computer.
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