Information Marketing is exploding on the internet. It is an excellent way to bring in revenue for anyone who aspires to work at home. With a little bit of elbow grease and some creative thinking anyone can create a product to market on line. Creating a successful product however depends on research, planning and knowing your market.
Creating an information product can be as simple as setting your video camera to record while performing a task that people want to know about. Look at the success of products like the "...For Dummy's" and "Idiots Guide To..." books. These are information products with very good marketing behind them. You can take this same concept and apply it to a video or audio recording. And make bring in serious revenue. If your product is digital you can sell it through ClickBank, but if it's a book, CD or DVD, there are companies online that will help you to fulfill orders as they are made. Sites like Lulu.com and Kunaki.com have helped people work at home and make great money at it, too.
In the interest in preserving your own sanity you want to be sure that you create a product that has a market to support it. The last thing you'll want to do is spend your valuable time creating something that no one wants. It is so much better to work at home when know you will be bringing in an income from your effort. So... how do you find out what people want? You ask them. This is where List building becomes extremely valuable. Once you have built your list you can send them a survey asking what they want. then, you create what they want and you sell it to them. It can be that simple, but you have to build your list.
