Ryn Footwear is the most exciting and technical brand yet to come to the US marketplace that strengthens, tones and aligns the human body by recreating a natural foot strike environment. These premium quality shoes and sandals are intended for those seeking comfort & physiological relief as well as those seeking a workout & physical results.
Jay Kim, the General Manger of RYN Korea Co. Ltd., explains the company's brand mission as "embodying the healthy society and creating a 'New Culture of Walking' based on years of research and development and clinical trials on weight gain prevention, muscle strengthening and posture correction for modern people. Specifically we strive with our product line to address all consumer needs in Sandals, Athletic Shoes, Casual Shoes, Outdoor and Dress Shoes."
Ryn originated as a footwear research and development company in the early 1990s for all the major sneaker brands we know today and then progressed quickly into a successful national manufacturer for the Korean marketplace. Not until recently did Ryn start exporting to Japan, Europe and North America. Currently Ryn is sold at 160 Ryn Walking Centers in Korea and in 22 countries worldwide.
Ryn was launched last year in the United States at the Oscars in Hollywood and since then has received much critical acclaim for its breakthrough technology and excellent craftmanship from Pusan, Korea and its progressive design from Milan, Italy. The South Koreans are known for making some of the highest-quality, most durable shoes in the world, designed, stitched, lasted and finished in finest quality. And of course the Italians are renowned for their state-of-the-art footwear design.
"We have been developing the market for Ryn with surgical strategic sales and are keeping distribution limited to those accounts who really thoroughly understand and embrace our product," declares Rocco Azzarito, Director of Sales & CEO of RYN USA LLC. "This week we look forward to being an electrifying part of the NSRA and WSA shows here in Las Vegas."
Ryn's ROCKER SOLE TECHNOLOGY and product leadership is embodied by the RYN AIR TUNNEL and seven layer structure that promotes energy return and (medial & lateral) stability, in addition to strengthening, toning and aligning. The RYN AIR TUNNEL lightens the footwear weight as well as enhances its durability, cushioning and footstrike/stability management effectiveness; keeps heel slippage to a minimum; can get wet and can withstand all sorts of exposure and usage.
The RYN AIR TUNNEL comes in four different executions so as to best address all consumers groups -- the RYN OPEN AIR TUNNEL for the softer ride (in the Sandals and Casual Shoes), the RYN ENCAPSULATED AIR TUNNEL MAX for the ultimate ride (in the Athletic Shoes), the RYN ENCAPSULATED AIR TUNNEL STABLE for the stable ride (in the Outdoor and some Athletic Shoes) and the RYN ENCAPSULATED AIR TUNNEL FIRM for the firmer ride (in the Dress Shoes).
Last year Ryn acquired certifications from the FDA (as well as CE and from ISO13485). Through these certifications the Ryn brand is being showcased worldwide within the professional medical arena, and qualifies globally to be applied as a medical device.
Ryn also recently reached a four year agreement as official sportswear partner of the Korean Olympic Committee. The Ryn brand will be promoted globally by Korean athletes and teams next week at the Vancouver Winter Olympic Games and also at the London Summer Olympic Games in 2012. In essence, Ryn Shoes are built as a daily device for the common person and at the same time as a training supplement for the world class athlete.
According to Terry Stillman, Marketing Director & CEO of RYN USA LLC, "Synergized with our global and broader hemispheric initiatives, we have eagerly engaged ourselves in extensive organic marketing campaigns that drive consumers to stores that know how best to consult and fit our type of high-end technical footwear. We are convinced that Ryn is the premium product in the Rocker Sole footwear category and as a result our accounts and consumers have become our true brand managers -- spreading our technical product leadership message simply by fitting Ryn Shoes, using Ryn Shoes and talking about Ryn Shoes to others, on a daily basis."
For further information on Ryn Footwear, please refer to http://www.rynfootwearusa.com/, call 208-287-3646 or visit booth # 13519 at WSA.
**You can watch Ryn Shoes featuring their Rocker Sole footwear on O2 Media’s hit show, The Balancing Act which airs on Lifetime Television. Visit http://www.thebalancingact.com/show_segment.php?id=1254.
