News / Kids
Teacher Turned Toy Hunter Makes Gift Buying Easy For Busy Mums and Dads
A UK teacher turned toy hunter is helping troubled parents find quality gifts for kids with a unique e-commerce business. Four years on, her business is going from strength to strength.
Once a teacher and busy mum to three, Lisa started her business to solve a problem every adult struggles with: what to buy for kids.
"Knowing what to buy my children, their friends, my nieces and nephews was a continual struggle. As a busy parent, I needed time, ideas and crucially trust.
Poorly made toys that would be played with only once were my fear. Knowing three other people would give the same gift was another and when combined with very little time to find something unique and desirable, gift-buying for kids was a nightmare."
And Lisa wasn't alone. Seeing friends and relations struggle with similar dilemmas she set out to solve the problem with What2Buy4Kids.
What2Buy4Kids makes it easy to find quality and unique gifts for children aged 1-12 years old. With a site that's simple to use, customers can search for gifts by not only age and gender, but also theme and interest, best sellers and by reviews - all of the toys on What2Buy4Kids are tried and tested, and go through a rigorous selection process, earning Lisa the title of 'Toy Hunter'.
"What's surprised me most is how my experience as a teacher has informed my business. As an educator, I've always had an interest in toys that support learning. It's that insider knowledge that has captured the attention of many customers."
The reassurance that parents are buying not only a quality gift, but also one that educates is proving invaluable. "You never know what transferable skills lie hidden in previous careers," says Lisa.
Lisa offers a free gift wrapping and message card service, same-day dispatch and free returns. With such generous service and high quality gifts, it's no wonder her business is going from strength to strength. What2Buy4Kids is attracting international customers as far afield as Australia where expats are looking for gift ideas for UK-based relations.
As well as employing a team of part-time assistants, What2Buy4Kids works with Manchester-based website agency I-com as well as a number of independent consultants to help bring her business ideas to life. Her recent investment in a new website shows faith in the economy and the strength of her business proposition.
About Lisa Bradburn and What2Buy4Kids
Lisa Bradburn is the managing director of what2buy4kids - a place to find quality, unusual gifts for kids. Lisa built her business out of first-hand frustration at the lack of interesting and available gift ideas for children. Now, she hunts them down so you don't have to and provides endless entertainment inspiration for children of all ages.
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