MusicDish announced the launch of
"MusicDish*China Song Blast," a song-based promotion service
targeting major Chinese streaming and social media sites. The service is
culmination of five years of MusicDish promoting and touring Western artists in
China, most recently Paris-based Jazz singer Clotilde and Canadian DJ Soulier.
"China's music market has made great
strides over the last years, with the emergence of ad-supported and
subscription music services such as Xiami and QQMusic," noted MusicDish
founder Eric de Fontenay. "We wanted to develop a low cost-service that
would allow independent artists to test the market and determine what potential
opportunities there may be." For a limited time, MusicDish*China Song
Blast will be charged at an introductory price of $9.95 (standard price $19.95)
-http://www.musicdish.com/china/music/singlepromo.php3
China has the largest potential music market in
the world. It is the #1 internet market with over half a billion users. It is
also the #1 mobile market with over 1.2 billion active phones and over 700
million active smartphones by the end of 2013. China also has over 400 million
under age 30 and the fastest growing middle class in the world.
The service, which includes a short introduction
in Chinese about the artist and review of their single, targets music streaming
platforms such as Ximalaya, Lizhi.fm and YuYin.fm, supported by promotion on
major Chinese social media channel, including Weibo, Douban, QQZone, Sohu,
RenRen.
In addition, artists whose song are amongst the
most played will be included on MusicDish*China Top Song Chart, earning them a
feature on Chinese-language radio show "MusicDish.FM" to be launched
this August. They will also be provided free digital distribution of their EP
or album in Greater China.
MusicDish*China serves as a bridge between East
& West, working on events featuring award-winning Taiwanese acts in Paris
and NYC since 2011 as well as providing distribution/marketing and touring
tours in China for Western acts. MusicDish*China has partnered with key events,
from Midi and Zebra festivals to the Sound of the Xity conference that, in
combination with its social media presence, has given it a unique brand
positioning in the market. MusicDish*China has signed Taiwanese acts DJ Code,
RED, Bearbabes and mainland rock band Second Hand Rose for international
development and management. Founder Eric de Fontenay has been quoted in media
as diverse as FT China and China Daily to Portugal's DIF magazine, and was
featured in The Beijingers' 2012 Music Issue.
