Roselle, NJ 5/24/2007 9:00:00 PM
News / Business

Novell Design Studio Introduces Innovative New Wedding Band Ideas at The 2007 JCK Show

New Ideas Bring Big Things For Bridal Jewelry


Novell Design Studio, a leading bridal jewelry manufacturer which specializes in product customization, is proud to introduce new and innovative wedding band designs at The 2007 JCK Show in Las Vegas. All new merchandise from Novell will be on display for qualified retailers at booth 5081 (at The Sands Expo on Michigan Ave.), and the latest brochures will be available for download on www.novelldesignstudio.com after the show has concluded. Product previews may also be requested by e-mailing rick@novelldesignstudio.com.

New Platinum Wedding Bands At a Very Attractive Price Point
When the leading platinum wedding band manufacturer was asked by retailers and consumers to create the very best platinum wedding bands at a more moderate price, Novell was more than happy to oblige. Novell recreates some of our most traditional and comfortable bands at a very attractive price point. For the woman, platinum is pure, precious, rare and eternal. For the man, platinum is magnificent, robust, resilient and distinguished. And with the inflated costs of nearly everything associated with throwing a proper wedding, platinum is one of the few items that may actually increase in value as time passes. Platinum jewelry becomes an heirloom, and can be passed down to future generations. Imagine the face of a child, grandchild or great-grandchild lighting up as they inherit a genuine piece of family history.

Max Squared - the Big Wedding Band for the New Man
Every ring in Novell’s new Max Squared Collection represents the passion of a man who shouts “I know who I am” from the highest of all mountain tops. Many of today’s mass market wedding bands leave a man understating his BIG commitment to the BIGGEST love in his life. Max Squared bands make that brave statement. They are the ultimate merger of Novell’s master craftsmanship to a man’s depth of commitment. Available in platinum, palladium or gold, Max Squared rings are wider and thicker than the average wedding band style. Novell superior manufacturing insures that the new man can get his new ring almost any way that he wants it, and by nearly any deadline. After all, the new man never settles. He is in command of his expressions, and of his destiny, in life, love and happiness.

Wright & Lato’s  PGM Collection Marries Platinum With Palladium
In December of 2006, Novell acquired former competitor Wright & Lato. An established and traditional wedding band company suddenly has a new beginning. At the new Wright & Lato, nothing less than excellence will be accepted or passed on to the customer. And for this era, there must be great ideas for even stronger expressions. Wright & Lato’s PGM Collection features platinum with palladium and ruthenium to create the boldest wedding band statement manufactured from the supreme metal family found on earth. These metals hold their naturally white color and will last from generation to generation. A lifelong commitment needs to be represented by the metal family that lasts a lifetime.

More About Novell
Novell has prided itself on continually bringing innovation to the bridal jewelry industry. The company currently specializes in customizing its designs to suit individual's particular needs, tastes and diverse lifestyles. No consumer should ever have to settle for what is on the shelf. Novell's bridal jewelry is sold at over 1,000 authorized retailers nationwide. Best of all – these new products can proudly claim that they are all MADE IN AMERICA!

Contact:
Rick Mulholland
Marketing & Advertising, Novell Design Studio
129 Chestnut Street Roselle, NJ 07203
888-668-3551 (ext. 103)
www.novelldesignstudio.com