Hyundai is going to be one of the top sponsors at Sunday, February 7th, Super Bowl XLIV. The auto maker will have 8 ads broadcast throughout the day. 2010 marks Hyundai's 3rd straight year, advertising at the nation's largest sporting event and second consecutive year sponsoring the Kickoff Show.
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Hyundai's Super Bowl campaign will be highlighted by 2 in-game ads. The first, title "Paint," will mark the start of an aggressive campaign marketing the 2011 Sonata. Set for the first quarter, the spot will feature the new sedan, which holds 200hp while maintaining its best in class fuel economy of 35mpg highway. The Sonata will be available in dealerships this month.
The Super Bowl ads can be viewed via, www.HyundaiNews.com.
"10 years/Favre," is the name of the second in game ad, which will feature Brett Favre, the QB of the NFC North champion Minnesota Vikings. Favre, is the current holder of the NFL "iron man" record for starting the most consecutive games. In 30 second ad, Favre receives the MVP award following the 2020 football season.
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide.
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