Austin, Texas 6/7/2007 9:05:15 PM
News / Business

Delta launches SkyMiles Online Auction; New feature offers members exclusive opportunities to redeem miles for special events and adventure packages

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  ATLANTA - Delta Air Lines (NYSE: DAL)  SkyMiles members may now bid miles for a variety of merchandise, such as unique  gifts, exclusive event opportunities and exciting adventure packages, through  the new SkyMiles Online Auction.
 
  "We're constantly seeking creative ways to engage our  customers and offer additional mileage-redemption opportunities," said  Jeff Robertson, managing director of the SkyMiles program. "The SkyMiles  Online Auction is another great step as we enrich the Delta experience and add  value to the program for all SkyMiles members."
 
  Items available in the upcoming SkyMiles Online Auction  include:
 
  * Tickets to the Premiere Performance of KOOZA(TM) from Cirque  du Soleil in Toronto - Winning bidder will enjoy access to the Tapis Rouge(TM)  VIP Suite and the Premiere celebration after the performance.
 
  * Ultimate Atlanta Baseball Gameday Experience - Winning  bidder will rub shoulders with Jeff Francouer; receive four tickets to the  game; cruise the field in the Delta-branded Mini Cooper; enjoy dinner at the  Chop House; throw out the first pitch; and receive an exclusive VIP tour of the  ballpark and the Ivan Allen, Jr. Museum and Hall of Fame.
 
  * Gameday Lunch with Mariano Rivera - Winning bidder will dine  with one of baseball's greatest relief pitchers at Mo's New York Grill before  Mariano takes the field that evening. Package also includes autograph and photo  opportunities.
 
  Members can access the SkyMiles Online Auction by logging on  to delta.com/skymilesauction using their SkyMiles number and PIN. Members can  use their miles to bid for available items, which they can use for themselves  or as gifts for others.
 
  Auction items will be awarded to the highest bidder. Winning  bidders will be notified by a Delta representative via e-mail or phone. New  auction items will be posted on an ongoing basis. Miles redeemed for select  auction items will be donated to participating SkyWish charities.
 
  Customers must be SkyMiles members to participate. There is no  transaction fee for participating in SkyMiles Auction.
 
  Customers can enroll in the SkyMiles program, view more  information and learn complete SkyMiles Online Auction terms and conditions by  visiting delta.com/skymilesauction.
 
  Delta continues to lead the airline loyalty industry by  redeeming more than 9 million Award Tickets over the last three years.
 
  The award-winning Delta SkyMiles Program offers members  multiple mileage-earning opportunities when flying Delta, Delta Shuttle^ , the  Delta Connection carriers, Delta AirElite^ and other SkyTeam airlines.  Additional mileage-building opportunities are offered through more than 100  partners such as the Delta SkyMiles Credit Card from American Express,  SkyMilesShopping.com, participating hotels, car rental companies,  telecommunication services, restaurants, retailers and more. Now in its 26th  year, the SkyMiles program received a "Lifetime Achievement Award" at  the 2006 Freddie Awards in recognition of its many contributions to the airline  loyalty industry, and it was named "Best Frequent Flyer Program" for  2006 by Business Traveler magazine.
 
  Delta Air Lines offers customers service to more destinations  than any global airline with Delta and Delta Connection carrier service to 332  destinations in 57 countries. With more than 60 new international routes  introduced in the last year, Delta has added more international capacity than  all other U.S. airlines combined and is the leader across the Atlantic with  flights to 36 trans-Atlantic destinations. To Latin America and the Caribbean,  Delta offers nearly 700 weekly flights to 63 destinations. Delta's marketing  alliances also allow customers to earn and redeem SkyMiles on nearly 15,000  flights offered by SkyTeam and other partners. Delta is a founding member of  SkyTeam, a global airline alliance that provides customers with extensive  worldwide destinations, flights and services. Including its SkyTeam and  worldwide codeshare partners, Delta offers flights to 479 worldwide  destinations in 105 countries. Customers can check in for flights, print  boarding passes and check flight status at delta.com.
 
  Terms and Conditions
 
  All SkyMiles program rules apply. To review the rules, please  visit Membership Guide & Program Rules. Tickets cost $10 more if purchased  from Delta over the telephone or $15 more if purchased at an airport or city  ticket office, and these amounts are non-refundable. The U.S. State  Department's new visa and passport requirements for international travel have  recently changed. Review requirements for international travel at delta.com.
 
  Eligibility: SkyMiles Online Auction is for use within the 50  United States and the District of Columbia, with U.S. addresses. Merchandise  may only be shipped within the 50 United States and the District of Columbia.  Rules of SkyMiles Online Auction: SkyMiles Online Auction is available only to  existing SkyMiles members. Members must login at delta.com and agree to the  SkyMiles Online Auction User Agreement in order to bid on auction items. The  bidder who has bid the highest amount at the end of the auction period will be  named the winner. If the winner does not have sufficient miles to cover the  winning amount, a new winner will be chosen by a predetermined process. Delta  reserves the right to declare the winner or cancel the auction if unusual  circumstances occur. Auction Items & Redemption: All auction items are  subject to availability. Winning bids must be paid entirely with miles. Your  SkyMiles account balance must be sufficient to cover the mileage of your  winning bid. For full terms and conditions see the SkyMiles Online Auction User  Agreement.
 
  Fees: No fees will apply. Restrictions: All SkyMiles program  rules apply. To review the rules, see SkyMiles Membership Guide & Program  Rules. All offers subject to the terms and conditions of each individual  partner. Offers void where prohibited by law. Other restrictions may apply.
 
  Miscellaneous: Offers and participating partners are subject  to change without notice.
 
  Cirque du Soleil is a trademark owned by Cirque du Soleil and  used under license.
 
  2007 Delta Air Lines, Inc.
 
  As the saying goes...follow the money!

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