Pro Step Marketing developed a seller lead generation website and marketing campaign designed to generate seller leads for Christie Bishop, a real estate professional in Easton, MD. The new website is focused on assisting sellers with targeted content, eBooks, and worksheets and includes the new Rapid CMATM software. Rapid CMATM is a new interactive software tool that site visitors are able to use to instantly access a comparative market analysis (CMA) of their home’s value. Bishop’s new site with the Rapid CMATM tool allows homeowners to evaluate all of the available information about home sales in their area before contacting a real estate professional.
Homeowners that visit Bishop’s new website, EasternShoreSalesGuide.com, will find many tools including eBooks, a For Sale by Owner (FSBO) guide, along with several checklists and worksheets focused on helping the seller prepare their home before listing. Bishop’s marketing campaign also focuses on getting the word out to sellers in Easton, St. Michaels, and Oxford, MD by offering information by mail and local media. This site, with all of the available tools, allows homeowners to evaluate all their options and know there are experts in Easton, St. Michaels, and Oxford, MD that can help them.
"We have watched the trends over the last year and recognized that 2014 was going to be a crucial year for agents and brokerages to have a marketing campaign specific to reach the seller target market. For 6 months we had specific mega agents and teams implementing some of these strategies in their market before taking this strategy national. The results have surpassed our expectations", comments Andreassen. Pro Step Marketing, led by Tricia Andreassen, is a leader in real estate marketing strategy providing fully executed marketing plans for real estate professionals from print to web. Pro Step Marketing is located in the Lake Norman town of Denver, NC, within the Charlotte NC metro area. They provide Real Estate Web Design, marketing consultation and strategic coaching and implementation services, website design and development, IDX integration, Brand strategy, print marketing and social media marketing as well as search engine optimization to real estate agents across the country. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they've always wanted from their real estate marketing strategy.
