Scottsdale 12/16/2014 8:00:00 PM
QualityStocks News - The One World Doll Project (OWOO) Featured Alongside Industry Behemoths in USA Today Article
QualityStocks would like to highlight One World Holdings (OTCQB: OWOO) subsidiary, The One World Doll Project, established in 2010 to make a significant positive cultural impact through the doll category, transcending global and ethnic borders to create positive self-image in young women and girl around the world. Led by worldwide famous doll designer Stacy McBride-Irby, The One World Doll Project team has more than 50 collective years in the doll and toy industry and is dedicated and armed with the experience to ensure that the dolls are of the highest quality and value.
In the company’s news,
The One World Doll Project (OWOO has been featured in a recent article in USA Today. The article chronicles the toy industry’s inclusion of diversity in the doll segment, along with how doll designers are meeting consumer demand for more multicultural representation.
Read the full article here http://www.usatoday.com/story/news/nation-now/2014/12/10/changing-face-dolls-diversity-american-girl/18004191/
Minorities are expected to become the majority in the United States by 2040, at which time Geoscape estimates that non-white spending will surpass white spending. The shift ushers in new waves of consumer demand for diversity in just about every corner of the market. For the toy industry in particular, changing U.S. demographics strengthen consumer demand for multicultural diversity, something that progressive toy companies are finding has incredible selling power.
Among its deeper look into the toy industry, the USA Today article also features heavy-hitting industry players like American Girl and Mattel (NASDAQ: MAT) along with a lesser known, but equally as innovative company rapidly making its mark with its multicultural doll line.
Barbie designer Stacy McBride-Irby is a well-recognized figure in the doll making business. McBride has long been an advocate for more diversity and accurate representations of race in the doll industry. In 2009 she created for Mattel the “So In Style” line of African-American dolls. Straying from the typical white Barbie mold, the dolls were designed with fuller lips, wider noses and varying skin colors.
The following year, McBride-Irby left Mattel and started the One World Doll Project, subsidiary of One World Holdings (OTC: OWOO), to make a significant positive cultural impact through the doll category and create positive self-image in young women and girl around the world.
“I do it because I am an African-American woman,” Mcbride-Irby told USA Today. “I wanted to focus on dolls that are not represented on the doll shelves.”
The One World Doll Project in 2013 released its Prettie Girls!™ line of multi-cultural fashion dolls uniquely designed with individual physical attributes, personal stories and hobbies, and goals and inspirations to connect with a diverse demographic of girls and encourage them to reach for their potential.
One World Holdings has distribution deals with Toys “R” Us, HEB, dollgenie.com, Tuckers Toy Shop, pattycakedoll.com, and recently expanded its international retail presence with the People’s Pharmacy store chain in Belize. In November, One World Holdings received its first order from Walmart, just time to establish a presence for the holiday season.
On par with consumer demand, The One World Doll Project is earning considerable recognition in the media as well as the toy industry. In addition to its mention in the recent USA Today article, The Prettie Girls! dolls have been featured in national and international media spotlights like CNN, The Wall Street Journal, Jet Magazine, Bloomberg.com, Parade.com, Dolls Magazine, The Toy Book, The Houston Chronicle and Houston Business Journal, and TheStreet.com.
The media coverage reflects the company’s solid commitment to its cause and its growing presence in the competitive and culturally diverse toy market.
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