SEO is an acronym for Search Engine Optimization. It’s a process that affects a website's visibility in a search engine's results by considering how search engines work, what people search for, keywords used and which search engines different audiences prefer.
When determining what keywords to target when creating a website, keyword brainstorming is the first step. When determining keywords to use for a website, it is important to start out small, using less competitive keywords, and build up to more competitive keywords. Also, the more exposure a person receives—for example, through newspaper articles and conference appearances—the more opportunities he or she has to get more links and become more competitive.
Keyword Research
It’s important to research keywords to determine their viability. The best way to research to popularity of keywords is to use a search engine, type in words, and see what happens. The right keywords to target have to be popular, relevant and obtainable. If a person targets the wrong keywords, then all of his or her efforts would be in vain.
Tools For Brainstorming:
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