Yahoo to acquire Rivals.com

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  Yahoo! Inc. (Nasdaq: YHOO), a leading  global Internet company, today announced that it has entered into a definitive  agreement to acquire Rivals.com, the leading online destination for college and  high school sports and recruiting information. The acquisition will  significantly expand the community offerings and open publishing capabilities  of Yahoo! Sports, which has the most engaged sports audience on Internet.  Financial terms were not disclosed.
 
  "Yahoo!'s acquisition of Rivals.com exemplifies Yahoo!'s  mission to connect people with their passions, communities and the world's  knowledge," said Scott Moore, senior vice president and head of news &  information, Yahoo!. "Among the more than half billion people who touch  the Yahoo! brand every month, we find that sports fans are among the most  passionate. We're now best-positioned to serve this important audience in the  U.S."
 
  Rivals.com is a leading online provider of college and high  school sports and recruiting information, primarily focused on football and  basketball. The acquisition will bring an important addition to Yahoo! giving  the company a clear leadership position in some of the most important  categories in sports publishing. The locally-driven open publishing network  will complement the offerings of Yahoo! Sports, which are currently focused on  coverage of national sports stories, as well as fantasy sports games and  information. Rivals.com maintains a network of more than 150 individual websites,  which attract approximately 2 million fans each month. Because the Rivals.com  network also attracts an active community of users on each site, the  acquisition will play an important role in building on Yahoo!'s mission to  connect its users to their communities.
 
  "With the Yahoo! acquisition, Rivals.com is beginning the  next stage in the evolution of our business. We will now have exposure to  millions of additional sports fans, as well as marketing, sales and engineering  support which were previously unavailable to our company," said Shannon  Terry, CEO of Rivals.com. "We are bringing together two of the leading  brands in online sports and I look forward to further developing the most  vibrant sports community online."
 
  Additionally, Rivals.com is expected to bring new revenue  opportunities to Yahoo!'s advertising and subscription businesses, which are  currently the key drivers of Rivals.com's business model. Yahoo! believes there  are potential growth opportunities in both businesses, given that Rivals.com  has established a profitable and growing business model in both of these areas,  with little marketing and sales support. For Yahoo! advertisers, Rivals.com  reaches a sought-after demographic: an engaged and highly educated consumer.  Yahoo! also sees potential in expanding the core demographic of the site to  reach a younger demographic through its high school sports offerings.
 
  "The Rivals.com team produces a broad network of college  team sites, with communities of fanatical, like-minded enthusiasts around this  local content," said James Pitaro, vice president and general manager,  Yahoo! Sports. "College sports engagement is primarily driven by  community, and adding Rivals.com to Yahoo! Sports creates tremendous  opportunities for us to connect our sports fans with the right sports content  at the right time."
 
  For additional perspective on this announcement from Yahoo!  and Rivals management, please visit  http://yodel.yahoo.com/2007/06/20/listen-up-college-sports-fans/and  http://www.rivals.com/content.asp?SID=1014&CID=684814.
 
  About Yahoo!
 
  Yahoo! Inc. is a leading global Internet brand and one of the  most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect  people to their passions, their communities and world's knowledge. Yahoo! is headquartered  in Sunnyvale, California.
 
  About Rivals
 
  Rivals is the leading high school and college sports site on  the Internet. More than two million readers visit the site for information on  high school and college athletics, including editorial content, college message  boards and recruitment news. Founded in 2001, the company is headquartered in  Brentwood, Tennessee.
 
  During pre-market trading shares are up .4% to $27.77.
 
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