would like to highlight One World Holdings
) subsidiary, The One World Doll Project, established in 2010 to make a significant positive cultural impact through the doll category, transcending global and ethnic borders to create positive self-image in young women and girl around the world. Led by worldwide famous doll designer Stacy McBride-Irby, The One World Doll Project team has more than 50 collective years in the doll and toy industry and is dedicated and armed with the experience to ensure that the dolls are of the highest quality and value.
In the company’s news:
Things have been going swimmingly for OWOO lately, with continued high profile exposure for the company’s The Prettie Girls!™ lineup of multicultural dolls through venues like Huffington Post, which routinely gets over 100 million global unique visitors per month, making them the most visited news website in the United States. Or, through choice partnerships with the likes of world-famous actress and television producer, as well as current star in Donald Trump’s Celebrity Apprentice, Vivica A. Fox, with whom the company has teamed up to produce their first celebrity collectors doll of 2015, which will no doubt lead to increased attention and popularity for the brand as this superb marketing and promotional arrangement progresses further this year.
The company’s primary operating subsidiary, The One World Doll Project, also successfully debuted the newest additions to their compelling lineup of dolls at the industry’s biggest trade show, the 112th North American International Toy Fair, two months ago in February. Toy Fair 2015 was abuzz with talk of the compelling concept and execution behind the company’s The Prettie Girls! Tween Scene dolls, which are junior versions of their main lineup, only geared towards younger girls, each with their own unique character, fashion sense, and personality. The company did a sizeable capital raise at the start of the year on the strength of their products, securing nearly $1.6 million in funding (648.5k in immediate capital and an additional $950k in funding commitments) from a group of private investors in order to continue expanding their already impressive retail footprint, and increasing end market traction via targeted advertising initiatives.
One World Holdings has rapidly developed their retail channels over the past two years alone, first landing a key retail partnership with brick and mortar retail giant Walmart, and then executing a retail distribution deal with online retail juggernaut, Amazon.com. The company even secured a partnership with legendary collectible doll design and distribution company, The Tonner Doll Company, whose founder Robert Tonner moved to execute the partnership on the spot.
The sheer scale and logistical muscle of Amazon and Walmart as retail sales channels is likely enough to make The Prettie Girls! brand a household name before long, especially when one considers that these dolls, while styled for play, are full of soul and have highly unique personalities all their own, having been designed from the outset to provide girls with the kind of values-based standards for beauty-positive goals that really appeal to modern consumers. This brand is a far cry from the kind of cynical pandering to various cultures done in the past by sector majors and the breath of fresh air The Prettie Girls! dolls represent has quickly found ardent admirers, both in the industry and among the doll-buying public.
This ingenious approach to the doll market, empowered by focusing brand exposure in the core African American and Latino target demographics, is a powerful adaptation to an entropic market which is dominated by a handful of large players like Mattel, whose main staple is Barbie. By focusing on the almost completely underrepresented multicultural doll segment and developing a rich brand of extremely well thought out dolls that do not pander to the target demographics, but rather celebrate cultural diversity and offer young girls positive role models they can relate to, The Prettie Girls! brand has managed to captivate audiences both old and young alike, in a very short time span. Much of the company’s apparent business savvy can be attributed to the visionary insights of the creator of The Prettie Girls!, Stacey McBride-Irby, a former Mattel Project Designer, who was the brain behind Mattel’s So In Style line of Barbie dolls.
Having just reported a whopping 532% jump in revenues for FY2014 (which came in at $109,520), compared to 2013 revenues of $20,549, OWOO isn’t planning on slowing down and is already gearing up for a blow-out 2015 Christmas season. With marketing plans in the works to continue fleshing out the brand via grassroots and digital/social media tactics, additional high-efficiency targeted advertising via the primary media venues enjoyed by the company’s core demographics, like BET, TV1, Ebony, Essence and Jet magazines, as well as plans to launch evocations of the brand in the realm of computer and online gaming, OWOO is making all the right moves to capitalize on their smash hit product line.
Furthermore, OWOO’s successful elimination of convertible notes held by essentially predatory lenders, which were a temporary but necessary evil in certain respects to get the company launched into the widespread commercial sales phase, has put the company on a solid footing. This solid footing, along with the deals struck between OWOO and major retailers like Amazon and Walmart, has enhanced investor confidence considerably.
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